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Salesforce Buys ExactTarget; Marries Cloud-Based CRM, Multi-Channel Marketing

Salesforce has signed a deal to acquire ExactTarget, a cloud marketing platform provider for approximately $2.5 billion. The acquisition will extend the definition of CRM and is likely to set the stage for the next battles over CRM and customer-centric applications. 

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Survey: Evans Reveals Mobile Dev Concerns

A recent Evans Data study of mobile devs looks at the pros, cons and common practices for wireless development. The survey comes as JavaOne planners have lined up a wide array of wireless event programs. Among the tidbits: (1) devs are building apps for both intermittent connections as well as always-on apps; and (2) devs care less about the number of handsets deployed than about features. Get a glimpse of mobile dev concerns and trends in Evans 2005 mobile dev survey.

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