Results for Marketing

Salesforce Buys ExactTarget; Marries Cloud-Based CRM, Multi-Channel Marketing

Salesforce has signed a deal to acquire ExactTarget, a cloud marketing platform provider for approximately $2.5 billion. The acquisition will extend the definition of CRM and is likely to set the stage for the next battles over CRM and customer-centric applications. 

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Harvard Business Review Analytics Services Studies Social Media

Although more companies are testing out social media as a way to have a new conversation with customers, most of them don’t have any way to determining of their efforts, according to a report by Harvard Business Review Analytic Services. Even fewer of them say they are using social media effectively, the study added.

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Hear 6 Top Intelligent BPM Expert Sessions -- On Demand

Business Process Management experts from IBM, IDS-Scheer, Lombardi, Pegasystems, Software AG and TIBCO discuss Intelligent BPM solutions and Best Practices to accelerate productivity, profits and compliance in a series of on demand presentations. All sessions, available at no-charge, run about 20 minutes.

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MarketingSherpa's Landing Page Optimization Workshop: Nov. 17-18

MarketingSherpa and MarketingExperiments will host the 2008 Landing Page Optimization Workshop, where attendees will learn how to boost effectiveness of landing pages and increase online revenues. Attendees will also receive an individualized review of their landing pages.

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AmberPoint Launches SI Program for SOA Governance

AmberPoint Inc. has launched a program aimed directly at recruiting leading systems integrators to its impressive list of SOA and SOA Governance software and solutions partners.

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Web 2.0 Expo Comes to New York in September

Web 2.0 Expo, an annual gathering for technical and business professionals building next-gen web applications, will be held Sept. 16-19 in the Javits Center in New York. IDN takes an up-close look at the program.

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Architecture or ‘Marketecture’:
Avoid 5 Top Marketing Traps

Many professional marketers know the difference between strong technology architecture and marketecture (aka roadmaps, futures, etc.) But, these days even the biggest IT names -- IBM, Microsoft, Oracle, SAP - are "selling futures," and getting away with it. How come? We look at the shifting temptations - and dangers -- of "marketctures" for smaller and mid-sized firms. And, best of all, give you 5 tips for avoiding the top marketecture traps.

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