Results for Marketecture

Architecture or ‘Marketecture’:
Avoid 5 Top Marketing Traps

Many professional marketers know the difference between strong technology architecture and marketecture (aka roadmaps, futures, etc.) But, these days even the biggest IT names -- IBM, Microsoft, Oracle, SAP - are "selling futures," and getting away with it. How come? We look at the shifting temptations - and dangers -- of "marketctures" for smaller and mid-sized firms. And, best of all, give you 5 tips for avoiding the top marketecture traps.

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