Scribe Online Powers Cloud Integration for Major Children’s Sports League 
The Scribe Online cloud integration platform is helping one of the world’s largest sports leagues for kids cut cost and complexity for integration. In the project Upward Sports is using Scribe Online to tie customer registration data into its business-critical, cloud-based apps from Microsoft.
The Scribe Online cloud integration platform is helping one of the world’s largest sports leagues for kids cut cost and complexity for integration. In the project Upward Sports is using Scribe Online to tie customer registration data into its business-critical, cloud-based apps from Microsoft.
Upward Sports is the world’s largest Christian sports league for children. Last year, more than 550,000 children, from K5 through sixth grade, participated in one of Upward Sports’ 2,400 leagues or camps.
The Scribe Online solution simplifies integration and management of data between the Upward Sports website forms and subscriptions to Microsoft Dynamics CRM Online and Microsoft Dynamics GP cloud-based applications.
The deployment will let Upward Sports reduce the costs and complexity of a wide range of programs that require timely data integration and synchronization, according to David Humphreys, a director at I.B.I.S, a global business and technology service company that worked with Scribe Online on the project.
In specific, Scribe Online’s bi-directional integration allows web-based registration information to be quickly and easily tied to backend systems to maintain customer records. It also lets Upward Sports better support customers who sign up for events from the website, as their activities and program participation can be tracked in CRM Online.
“Cloud adoption has moved faster than anyone expected,” said Lou Guercia, president and CEO of Scribe, in a statement. “So, we see a phenomenal opportunity around hybrid data integration, sharing data across cloud and on-premise apps.” Allowing customers to share data and connect applications across on-premise and cloud will be the most valuable cloud integration problems to solve, he added.
I.B.I.S. To Adopt Scribe Online Cloud Integration Internally
After its work with Scribe Online on the Upward Sports project, I.B.I.S. the firm found the solution so attractive it has standardized on it for its CRM online practice, and even plans to deploy Scribe Online for its internal systems, Humphreys added.
“The Scribe Online integration platform is now a key component in our cloud strategy with Dynamics CRM 2011 Online,” for other clients, Humphreys said in a statement. I.B.I.S. provides Microsoft-based ERP, CRM, and business intelligence solutions.
As to its own use, I.B.I.S. plans to roll out Microsoft Dynamics CRM Online with Scribe Online Replication Service RS for backup and external reporting, and to help employees more efficiently access and report on cloud-based data, he added.
The Scribe Online Replication Service supports data replication, migration and integration services, and is designed to address many integration issues across cloud, web and on-premise, Scribe Online’s Guercia noted. Among these are capabilities to:
- Access and analyze cloud-based data with advanced reporting tools including SQL Server Reporting Services (SSRS) and Microsoft Excel
- Generate data cubes using business intelligence tools such as SQL Server Analysis Services (SSAS)
- Merge CRM data with other on-premise enterprise information
- Deliver business intelligence (BI) to key constituents and business users without requiring direct access to the application
Automatically create an archive of data to meet compliance and governance
Guercia noted that Microsoft-focused partners and service providers who work with Scribe Online for client projects often also find value for their own businesses. “Our partners leverage Scribe Online integration services to move into the cloud rapidly and intelligently,” he told IDN in an interview last fall.
