Search Engine Strategies Workshops Now Available Online
Search Engine Strategies is now offering its Search Engine Optimization (SES) workshops online. Presented in conjunction with Market Motive, these in-depth courses offer marketers the opportunity to learn about SEO tools for better ranking, paid search, advanced analytics, and more.
Search Engine Strategies is now offering its popular Search Engine Optimization (SES) workshop events online. Presented in conjunction with Market Motive, these in-depth courses offer marketers the opportunity to learn about SEO tools for better ranking, paid search, advanced analytics, and more.
For more than 10 years, marketers have converged at SES events around the world to glean the latest advice on new search engine marketing (SEM) trends and techniques. However, some marketing professionals are unable to attend because of the slow economy and shrinking travel budgets, the company said. Search Engine Strategies new online workshops make it easy to interact with SEM experts, according to a company exec.
"There's certainly been a demand for additional search engine marketing (SEO/SEM) training options," said Kevin Ryan, VP and global content director for Search Engine Strategies and SearchEngineWatch.com. "Market Motive was the logical partnership; they've brought their expertise to the Search Engine Strategies shows and now our intensive online workshops give marketers yet another great resource to stay up to speed on these need-to-know techniques."
Summer workshops include:
Advanced Analytics: Enlightenment through KPIs
Thursday, June 26, at 9-11 a.m. PDT, 12-2 p.m. EDT: $395
If you log into your web analytics tool, and don't know what to do next, this class is for you. This session strips away the SEO buzzwords, enabling attendees to constructing key performance indicators that drive decisions. Participants will learn about the common factors that are important to website visitors and rankings.
SEO Tools for Better Ranking
Tuesday, July 22, at 9-11 a.m. PDT, 12-2 p.m. EDT: $395
During this session, attendees will learn about the different types of information that are most important to a site's ranking, and how to identify them with a set of tools. This workshop will investigate tools for competitive analysis, on-page optimization, page level information, site level information, indexing information, and off-page information.
To register for SES Online Workshops.